The sexy elegance of soft touch
03 December 2024
The soft touch finish, used by Plastivalle, when required, in the production of bottles for cosmetics and high-end pharmaceutical, is made using plastics enriched with soft touch additives directly in the extrusion or injection process for blowing.
Benefits of soft touch finish:
Tactile and aesthetic appeal
The soft, velvety feel creates a premium effect, increases the emotional connection of the product with the consumer and ultimately influences the purchasing decision.
Ergonomics
It is the practical aspect sometimes underestimated. The soft touch surface offers a more comfortable and safe grip, useful for products such as creams or lotions.
Perceived value
It raises the consumer’s perception of product quality. Helps to differentiate from the competition, especially in saturated sectors such as cosmetics and personal care.
The soft touch finish is not only a "hook" marketing, but a real added value when used in a strategic and functional way to the product and high target. For bottles in the luxury segment, where it gives the brightness and softness of silk is a factor that can make the difference.
The technology and attention dedicated by Plastivalle to the soft touch finish guarantees unique non-slip effects, softness and sericity that combined with sophisticated screen printing and hot turn any bottle into a container with sexy elegance, in a real object of desire.
Tactile and aesthetic appeal
The soft, velvety feel creates a premium effect, increases the emotional connection of the product with the consumer and ultimately influences the purchasing decision.
Ergonomics
It is the practical aspect sometimes underestimated. The soft touch surface offers a more comfortable and safe grip, useful for products such as creams or lotions.
Perceived value
It raises the consumer’s perception of product quality. Helps to differentiate from the competition, especially in saturated sectors such as cosmetics and personal care.
The soft touch finish is not only a "hook" marketing, but a real added value when used in a strategic and functional way to the product and high target. For bottles in the luxury segment, where it gives the brightness and softness of silk is a factor that can make the difference.
The technology and attention dedicated by Plastivalle to the soft touch finish guarantees unique non-slip effects, softness and sericity that combined with sophisticated screen printing and hot turn any bottle into a container with sexy elegance, in a real object of desire.
