Packaging for cosmetics
17 March 2025
In the cosmetics industry, packaging is not only the container and protection of the product, but a real communication and marketing tool. In a highly competitive market, an original and distinctive design is essential to capture the attention of consumers and convey brand values. Colors, shapes, materials and graphic details must create a unique visual and tactile experience that can make the difference on shelves.
Well-designed packaging not only attracts, but strengthens the brand identity and contributes to the commercial success of the cosmetic.
Shampoos, detergents, creams, cosmetics of all kinds can take unexpected forms, attractive softness, combinations of original colors, unique material surfaces on which to play creativity with memorable graphics... The ability to mix all of these components can have magical effects.
Without many oddities. Almost always it is more important to remove than add. Often it is enough to match contrasting factors such as metallic/soft, or to bring shiny surfaces closer to other embossed ones and use minimal all-round graphics to achieve more visibility and brand recognition.
Plastivalle works to give you all the tools you need to enhance your brand identity.
Well-designed packaging not only attracts, but strengthens the brand identity and contributes to the commercial success of the cosmetic.
Shampoos, detergents, creams, cosmetics of all kinds can take unexpected forms, attractive softness, combinations of original colors, unique material surfaces on which to play creativity with memorable graphics... The ability to mix all of these components can have magical effects.
Without many oddities. Almost always it is more important to remove than add. Often it is enough to match contrasting factors such as metallic/soft, or to bring shiny surfaces closer to other embossed ones and use minimal all-round graphics to achieve more visibility and brand recognition.
Plastivalle works to give you all the tools you need to enhance your brand identity.
